Media Kit | Ecobricks.org

GEA Media Kit

Announcing Enhanced Ecobricking as a means of civic action to prevent viral transmission and flatten the spread of CoVid-19

Single Use Plastic, CoVid-19 and Ecobricking

New guidelines in a report published by the Global Ecobrick Alliance enables citizens to take action and curtail the potential spread of the CoVid-19 virus on single-use plastic, reduce the strain on central waste management, and make garden building blocks. For more information see our dedicated CoVid-19 Ecobrick Page or download our official press release.

GEA CoVid-19 Press Release

We’ve assembled this guide to help journalists avoid common misconceptions and connect with generally accepted ecobrick concepts and principles. The Global Ecobrick Alliance endorses the spelling and terminology that have been collectively determined by the ecobrick movement and we encourage like usage. The terminology, principles and concepts listed here are mirrored on the official wikipedia Ecobricks page. For Global Ecobrick Alliance content, please follow our attribution guidelines for quotations, videos and photos.

Correct Spelling: ‘ecobricks’

In 2016, ecobrick leaders around the world conferred and agreed that our concept deserved its own full fledged and normalized word. The agreement was made to spell ‘ecobrick‘, as a common noun (non-hyphenated, without spaces or special capitalization). Since 2017 this is the endorsed spelling of the ecobrick’s Wikipedia entry and url: https://en.wikipedia.org/wiki/Ecobricks. We refer to the act and lifestyle of making ecobricks as ‘ecobricking’ and those who make ecobricks as ‘ecobrickers’.

Misconceptions

Please avoid the common misconceptions about ecobricks:

“Ecobricks are made with plastic trash”— No where in Global Ecobrick Alliance materials do we refer to plastic as ‘trash’. This is the antithesis of ecobricks which views plastic as a resource. Please avoid associating ecobricks with “trash” or “garbage”.
“Ecobricks are for building schools and homes”— Although you can build structures with them, 99% of ecobricks are being used for small home, school and community creations. We focus on tiny applications, like furniture models, Lego, and especially gardens as per our principles.
“Ecobricks are for developing countries and poor people”— Ecobricks are for anyone who wants to take responsibility for their plastic, and are relevant around the world. See our transcaste principle.
“Ecobricks are for places where recycling isn’t an option” — Ecobricks are ideal for places with recycling. Ecobricks help keep plastic out of the failing recycling industry.
“Ecobricks is a Sustainable Development technology”: The ecobrick movement explicitly differentiates itself from “sustainabity” and “development” paradigms. Please do not refer to ecobricks in this light. Ecobricks is a non-capital, collaboration powered, regenerative technology.
“The GEA is a Company or an NGO”: The Global Ecobrick Alliance is not a company nor an NGO. We are a not-for-profit Earth Enterprise.

Quotations

When using written content from our site our resources please attribute to “The Global Ecobrick Alliance – Ecobricks.org”. ‘Ecobricks.org” is not necessary if a hyperlink is added to the attribution.

Videos

All the videos on this site and on our YouTube channel are available for you use under the Creative Commons Attribution-ShareAlike 4.0 International License. Please attribute to Ecobricks.org

Photos

All the photos on this site (unless containing specific photo credits) available for you to use under our Creative Commons Attribution-ShareAlike 4.0 International License. Please attribute to Ecobricks.org